1.
Increase your likability – This is the first and most important priority for
websites. Many sites are "static" – meaning they are rarely
updated and used simply for a storefront. To optimize a site for social
media, we need to increase the linkability of the content. Adding a blog
is a great step, however there are many other ways such as creating white
papers and thought pieces, or even simply aggregating content that
exists elsewhere into a useful format.
2. Make tagging and bookmarking easy – Adding content features like quick buttons to "add to
del.icio.us" are one way to make the process of tagging pages easier, but
we go beyond this, making sure pages include a list of relevant tags, suggested
notes for a link (which come up automatically when you go to tag a site), and
making sure to tag our pages first on popular social bookmarking sites
(including more than just the homepage).
3. Reward inbound links – Often
used as a barometer for success of a blog (as well as a website), inbound links
are paramount to rising in search results and overall rankings. To
encourage more of them, we need to make it easy and provide clear
rewards. From using Permalinks to recreating Similarly, listing recent
linking blogs on your site provides the reward of visibility for those who link
to you
4. Help your content travel - Unlike much of SEO, SMO
is not just about making changes to a site. When you have content that
can be portable (such as PDFs, video files and audio files), submitting them to
relevant sites will help your content travel further, and ultimately drive
links back to your site.
5. Encourage the mashup – In a
world of co-creation, it pays to be more open about letting others use your
content (within reason). YouTube's idea of
providing code to cut and paste so you can imbed videos from their site has
fueled their growth. Syndicating your content through RSS also makes it
easy for others to create mashups that
can drive traffic or augment your content.
0 comments:
Post a Comment